Number of Auto Buyers at Dealer's Web Sites Surge
New car buyers visiting dealership web sites have increased by more than 70% over the past four years, according to market research from Friedman-Swift Associates, an automotive marketing research firm in Cincinnati, Ohio.

View 2009 NADA DSP Survey
Research conducted by Friedman-Swift Associates for the NADA Information Technology Committee shows that overall dealership satisfaction declines with Dealer System Provider (DSP) vendors.

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