Number of Auto Buyers at Dealer's Web Sites Surge
New car buyers visiting dealership web sites have increased by more than 70% over the past four years, according to market research from Friedman-Swift Associates, an automotive marketing research firm in Cincinnati, Ohio.

View 2005 NADA DSP Survey
Research conducted by Friedman-Swift Associates for the NADA Information Technology Committee shows that overall dealership satisfaction declines with Dealer System Provider (DSP) vendors. After an impressive increase in overall satisfaction from 2001 to 2003, the industry experienced a decline in 2005.

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