Although Friedman-Swift Associates specializes in the automotive industry, our services have been desired by companies and organizations in several other fields. Many of these businesses sought Friedman-Swift's expertise in measuring and improving advertising effectiveness.

These clients have come from many industries, including:

• Major retail department stores, like Federated and Marshall Fields
  
• Real estate developers, like the Taubman Company and Trammell Crow
  
• Sports-related businesses, like the Houston Astros and Ladbroke
  
• Restaurants, including Arby's and Shoney's
  
• Health-care providers, such as Humana and other major hospitals
  
• Financial institutions, including major banks throughout the country
  
• Other retail and wholesale businesses interested in measuring and improving their advertising effectiveness